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Caterina Midby

Catarina Midby has worked in the fashion industry for more than 30 years. She started her career as a fashion editor at Elle magazine and then moved on to PR, trends and sustainability with H&M Group. Last year she left the big high street brand to pursue a career as a consultant and also to start up her own sustainable T-shirt brand. MIDBY STUDIO launched recently and the founder has thereby gone from the biggest to the smallest brand, with just 5 women’s tees sold through her online store. She intends to become one of the main players within the world of affordable fashion T-shirts with an added sustainability value and remains committed to making fashion sustainable - and sustainability fashionable.

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