Geoff Moore was, until recently, Professor of Business Ethics at Durham University Business School. He is now Emeritus Professor in the Department of Management and Marketing, and continues to teach and research into areas related to sustainability and ethics. He has had a long term practical engagement in the Fair Trade movement, and continues to be involved locally with Traidcraft. He is also a member of the Council of St John’s College, Durham, and a Trustee of the Ecumenical Council for Corporate Responsibility (ECCR).
This talk will begin by very briefly summarising the problems of the Anthropocene, and the solutions that have been proposed. It identifies gaps at the individual level of human desire and the organisational or enterprise level. It then takes us further back by exploring the problems of human desire as they are revealed in the patterns of consumption which, it can be argued, are at the heart of the ecological crisis. Although difficult, consumer desire can be curbed and redirected if individuals become aware of what actually makes for human flourishing. In what has been termed a ‘degrowth’ society, the question for enterprises (all enterprises) is what their contribution to this might be. The proposed solution is that enterprises should be involved in the redirection and re-education of desire for both their employees and customers.